Welcome back to Growing your Blog. I've included a SHORT video (I promise it's short) to explain a little bit about what we're doing. This is something I'm trying. The content is really below though.
To view week one click here.
Moving on, this week is all about your PRIME REAL ESTATE!
Please again allow me to explain, when someone visits your blog, either by link party or pinterest or facebook post. They're clicking on a specific link and looking at that content. If you have a low bounce rate (see picture) then people are staying on your site to look around! My bounce rate is high, meaning people see what they want and leave! It's gone up a lot as this series "aired" which I expected, but returning visitors have gone way UP! This is a good thing, and in week FIVE (I know forever away) we will go MORE into bounces and trying to draw them in LONGER!
I digress, your SIDEBAR is your place to keep people looking at YOUR blog and to get followers. Not only followers to your blog, but for your pinterest page, your facebook your whatever you want them to follow! This is the place that you SHOWCASE what you have to offer!
Don't believe me? I had my "followers" at the BOTTOM of my sidebar, I moved it up and in two days had 3 new followers. I don't consider that coincidence. That was because it caught their attention, they saw it and they liked my blog and wanted more. They want the updates when they're available!! This is awesome. Now I only have 30 followers (as I write this post) but it will grow and if you go to popular blogs you'll see that theirs is also near the top and in plain view!! It's not on accident!
I call this PRIME REAL-ESTATE!!
I'm not kidding either, make this the place where everyone sees your name and where to follow you! I have my instagram feed, I have my popular posts (this we will go over in week 5) but I also allow them to follow me back!! && to share the love I have three blogs that I LOVE and a "grab it" button so that blogs that really love me can "grab me"!!
The other thing we need to talk about is SEARCH bars! How simple right? I can't tell you how many times I've gone to a blog from pinterest or something similar and all that's there is the most recent posts. I'm sure not going to the bottom to "older posts" until I find it. So include a way to find it, you don't need to list all your popular posts (we'll talk about this in week 5 because it's still important) but you DO need to include a search bar. If you have blogger all you do it go to layout then go to add gadget and add your search box.
If you advertise you'll know how important your space is, so optimize, even if you don't advertise. Have all your "FOLLOW ME" at the top as well as your search bar, from there have your tickers or your popular posts and labels and so forth.
Ladies and gents, it's easy, it's simple. SO go through your tabs figure out what is going to get the MOST people looking and BOUNCING around your blog. Don't give them a chance to leave toooo quickly! The longer they stay the more page views you get, the more products and posts they might like!!
So long for this week. We'll see each other next Saturday for the next installment of Growing Your Blog where we'll talk about Link Parties && much much more!! Please feel free to contact me anytime in the comments section with any comments or questions.